Wireless headphones? Why would Apple do that?

There’s rumor that Apple will ship the next iPod with wireless headphones (read). But I have a question: Aren’t the white cables part of the whole iPod branding? Just have a look at the iPod advertisements. The white earphones (they clearly have cables!!!) are as important as the iPod itself.

iPod with wireless headphones???

I mean, wireless headphones and Bluetooth support would be very cool, but it’s just not logical. It would be as if you’d take away the star on the Mercedes. So come on, if it’s just speculation imagine something else.