Meta Description

Everybody wants to optimize his site for search engines. Here comes something you should know.

A long time ago, there was some rumor about meta tags. Nowadays, it seems they are useless. Everybody could put something in there, so search engines don’t pay much attention to them. However, I noticed that you can still affect your search engine results by using the meta description tag.

<meta name="description" content="Your text" />

Your description will actually appear on Google. It’ll be shown if

• the keywords someone searched for are in the description
• the keywords are not found in the body, but in the title or URL
• you do a search using “site:” only

You see, the meta description can still be useful. Users and potential clients will benefit from a clear description.